With so many platforms why would anyone consider setting up a website? There’s no right or wrong answer here but there is an answer – and it’s the one that makes the most sense to you! But I do want to share why having your own website may be a good thing!
First, let’s talk about that using a platform you are in essence competing to be seen amongst 100’s if not millions of other handmade artists! I know some incredibly successful artisan brands that make a living from their shops on any platform, and I also know people who have seriously struggled to make it work. It depends on your product and your target customer a lot, and as with many things in business & marketing – it’s not one-size-fits-all.
While marketplaces are great for all those reasons I’ve listed above, the one issue with most of them is the amount of competition on the platform (and how accessible your competitor’s shops are while customers are browsing your shop!) and the lack of brand awareness for your own business.
If you want to grow a strong brand that people will remember and follow, it’s very hard to establish that if you’re just using a marketplace. The platforms are full of distractions and your competitors’ listings, as well as having limited design options for your shop front. The whole purchase journey is done through the marketplace/shop.
With your own eCommerce website, you basically have unlimited design options and as much space as you need to creatively get your brand across. You use as much copy as you need to hook the customer in and tell them your story, and use imagery to get across the mission and personality of your business.
You also have more say in regards to your shop policies, and payment processors take a much lower cut than the marketplace fees on each item sold. As well as this, you can add so many more areas to your business offerings – including a blog, or an events page, and you can create sign-up forms to start an email list too. Having your own website is like having your own home on the internet; you’re in charge of everything on there, and it’s all personalized to your business.
One of the main reasons people are scared to have their own website is the myth that they’ll need to do more marketing in order to have their website found. But there are so many ways to market your business to be seen and heard and found.
Rebel Handmade is a Website that supports Handmade Artisans Worldwide! Every Week we offer new Featured Shops and Shout Outs, Challenges, and more! The goal is to help support Handmade Artisans and share their creations with the world! We Love to promote Handmade! In addition to promoting Handmade Artisans, we have added an Artist Directory to our site.
Plan your blog content, shopping dates, and when to work on new creations!